Tillamook - Sauces Launch

In a category that lets neon orange powder pass for cheese, Tillamook Sauce Starters–made with real cheese and spices–stepped in to rescue your pastas and real foods from an artificial fate. We kicked it off by asking consumers to question their current options.

Because Sauce Starters are a first in the category, we also needed to show people just how easy and versatile they are.

In social, we went head-to-head with the competition with a series of posts that emphasized the massive quality divide between Tillamook and the rest of the pack.